The Accidental Library Marketer

摘要

This is another book in the popular "Accidental" series from Information Today. Dempsey is the editor of the Marketing Library Services newsletter and it is her intention to forge the missing link between the common promotional activities that librarians actually do and the "real marketing" she espouses that draws upon a blending of theory and practice to create the programmes and services that customers really want. This is one of the better books on marketing for librarians published recently; anyone interested in library marketing should read this book.