Web Site Visibility: The Theory and Practice of Improved Rankings

摘要

Web site management is a subject that intrigues many information managers and the past decade has seen many librarians become webmasters and web content managers. All people involved with web sites sooner or later become fascinated with the art and/or science of pushing their sites up the ranking in search engine results pages. Marcus Weideman has conducted research into web site visibility for many years and is well prepared to write this book.