Tokyo — Japan's two game console companies, Sony Computer Entertainment Inc. and Nintendo Co. Ltd., have set different directions for their next-generation systems. While Sony is relying on technological innovation, Nintendo is focusing on simplicity and entertainment value. Sony has developed the new Cell processor from scratch for Playstation 3, collaborating with IBM and Toshiba. "We want to bring about a revolution by innovative technologies," said Ken Kutaragi, president and group CEO of Sony Computer Entertainment (SCEI).
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机译：东京-日本的两家游戏机公司Sony Computer Entertainment Inc.和Nintendo Co. Ltd.已为其下一代系统设定了不同的方向。在索尼依靠技术创新的同时，任天堂则注重简单性和娱乐价值。索尼与IBM和东芝合作，从头开始为Playstation 3开发了新的Cell处理器。索尼计算机娱乐公司（SCEI）总裁兼集团首席执行官Ken Kutaragi说：“我们希望通过创新技术带来一场革命。”
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