Ultrasound AFEs Get More Specialized, Easier To Design With

摘要

An emerging business philosophy in semiconductor design says that the way to prosper in the new global marketplace is to use your engineering skills to design your customers' products for them-or at least the "hard parts." One corollary of this is that you have to keep beating your own previous personal-best benchmarks over and over again at the same old 18-month cycles, not just at some component level, but at the subsystem level. The reward is that you get to keep doing it. If you do it right and pick your markets wisely, you can also wind up owning a key component to a ubiquitous technology.