Guest editors' introduction to special issue: marketing and electronic commerce

摘要

We are pleased to share a set of papers developed by the Editorial Team of Electronic Commerce Research and Applications, which we have assembled into the first of a series of theme-based issues on "Marketing and Electronic Commerce." The purpose of compiling these papers as part of a special issue is to help readers to identify them from among the many papers that ECRA is publishing each year. The topic of marketing and e-commerce is one that is reflected in the earliest published articles of this journal. It continues to represent the area that perhaps has yielded the greatest number of citations for ECRA's contents since its first published volume in 2002. We continue to encourage the submission of articles on this theme, and will do our best to help authors who submit especially interesting work to develop it to high quality for publication. We thank the authors for their contributions to this special issue.rnThe special issue opens with an article that is entitled "A Multidimensional and Hierarchical Model of Mobile Service Quality."