Breaking New Ground

摘要

When marketing energy services, the electrical contractor usually focuses on customers with existing facilities that can benefit from reducing energy use and improving operational efficiency. Most ECs do not consider new construction-which includes the building of a new facility-or the renovation or expansion of an existing facility as a viable market for energy services. However, energy services expertise can be profitably applied in the new construction market, and there are ways that the EC can use its energy services expertise to stand out from its competitors and gain an advantage in the new construction market.