【24h】

THINKING BIG

机译:思维大

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When the company known today as Big Ass Solutions began in 1999, with a staff of six, everyone answered the phone, "HVLS Fan Co. Can I help you?" "There would be a long silence," said Carey Smith, company founder. "Then the customer would say, Are you the guys who make those big ass fans?'" "We thought our name made perfect sense: HVLS for high-volume, low-speed. But after hearing our customers call them big ass fans for a year, we decided to rename the company Big Ass Fans," Smith said. "It took a bit of moxie. At the time, we thought we were stepping out quite a bit, but that's what the customers called our products. Except for various postmasters who wouldn't post our direct mailings to customers and actually sent the mailings back to us and the people who wrote nasty notes telling us what bad people we were, it's worked out great.
机译:当今天被称为Big Ass Solutions的公司成立于1999年,当时只有6名员工时,每个人都接听电话,“ HVLS Fan Co.能帮您吗?”公司创始人凯里·史密斯(Carey Smith)说:“将会有很长的沉默。” “然后客户会说,您是制造那些大屁股粉丝的家伙吗?”“我们认为我们的名字很合理:HVLS适用于大批量,低速。但是在听到客户的称呼之后,他们称他们为大屁股粉丝。一年后,我们决定将公司改名为Big Ass Fans。”史密斯说。 “花了一些小费。当时,我们认为我们已经迈出了很多步,但这就是客户所说的我们的产品。除了那些不会将我们的直接邮件发送给客户并实际发送邮件的邮局局长之外,回到我们以及那些写下令人讨厌的笔记的人,告诉我们我们是什么坏人,事实证明这很好。

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  • 来源
    《Electrical contractor》 |2014年第9期|36-36|共1页
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