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Apps for academic success: Developing digital literacy and awareness to increase usage

机译:实现学术成功的应用程序:发展数字素养和意识以提高使用率

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As a consequence of the high adoption levels of mobile technology, users are increasingly accessing academic library-subscribed content via vendor-supplied mobile applications (apps) or responsive websites. However, users may be unaware of the existence of some standalone apps and might miss benefitting from available apps at their most significant point of need. This paper outlines the McGill Library's mul-tifaceted approach to promotion and outreach to increase awareness and usage of mobile apps in an effort to provide additional access points for the library's e-resources. A variety of online and traditional promotional methods were employed, such as faculty news e-bulletins, an app web-guide, images on the Library home page slideshow, and in-person demonstrations, to advertise two of the Library's subscribed apps, PressReader and BrowZine. Complementing this approach, four different workshops were offered at different times during an academic year targeted to specific audiences: faculty, university communications and library staff, and students. The authors describe the content and results of these initiatives showing how specific promotional strategies appear to have a greater impact on usage. They conclude with thoughts on how current behaviours in mobile usage might begin to affect the future direction of mobile access to library-subscribed e-resources.
机译:由于移动技术的高度采用,用户越来越多地通过供应商提供的移动应用程序(app)或响应式网站来访问大学图书馆订阅的内容。但是,用户可能不知道某些独立应用程序的存在,并且可能会错过他们最重要的需求时从可用应用程序中受益。本文概述了麦吉尔图书馆采用多种方法进行宣传和推广,以提高对移动应用程序的认识和使用,从而为图书馆的电子资源提供更多的访问点。采用了多种在线和传统的促销方法,例如教师新闻电子公告,应用程序网络指南,图书馆主页幻灯片上的图像以及现场演示,以宣传图书馆订购的两个应用程序PressReader和BrowZine。作为这种方法的补充,在一学年中的不同时间提供了四个针对特定受众的讲习班,这些听众包括:教师,大学传播和图书馆工作人员以及学生。作者描述了这些计划的内容和结果,显示了特定的促销策略似乎如何对使用产生更大的影响。他们以关于移动使用中的当前行为可能如何开始影响移动访问图书馆订阅的电子资源的未来方向的想法作为结论。

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