Mobile Infrastructure Needs to Get Moving

摘要

Revenue leakage, insufficient marketing, and inadequate mobile operator business infrastructure rank high among the issues holding back the development of mobile commerce in Europe, according to a September survey of major mobile content providers. The Mobile Content Providers Confidence Study, conducted by Qpass, a U.S.-based provider of mobile commerce software solutions, revealed that 85% of mobile content providers believe operators are "constrained by poor or inadequate systems for mobile commerce." Moreover, 70% of content providers deemed this situation "unacceptable." In the survey, content providers that provide premium content— which includes games, ring tones, and information offerings, to customers on both sides of the Atlantic—slammed European mobile operators for the inability to refresh, track, and charge for mobile content. In contrast, U.S. mobile operators, initially slow to join the mobile data revolution, have effectively leapfrogged their European counterparts in the implementation of flexible mobile payment systems.