LiveMessage Syndicator (Beta)

摘要

In the online content realm, RSS is the acronym of the moment. But like its own definition (does it mean Rich Site Summary or Really Simple Syndication?), viable applications remain elusive to organizations and content users alike. Like many of the magic bullet approaches to content delivery, RSS requires that a business model be developed along with the sort of user-friendly interface that delivers any technology out of the province of tech-savvy early adopters and into the wide world of usability and profitability. MessageCast, Inc. was founded with the notion of leveraging IM, in particular the real-time presence aspect, as a content delivery mechanism. When the founders began to consider the complexity of two-way presence tracking, they looked to Web Services to simplify the process and landed on RSS. The company has since built its business around turning RSS into a viable business tool.