Content on target

摘要

The Oxford English Dictionary defines serendipity as "the faculty of making happy and unexpected discoveries by accident." The word's origins lie in The Three Princes of Serendip, an ancient Persian fairy tale involving three heroes who had a knack for "making discoveries, by accidents and sagacity, of things they were not in quest of." Professional information seekers with specific business needs often make unexpected discoveries in their search for information, and while they may be interesting, those discoveries rarely help them make the mission-critical decisions that sent them on their quests in the first place. In fact, most of the results delivered by standard search tools and free public information sources are far too generalized or completely irrelevant to the original query.