Stake Your Claim in the Community... Newspaper

摘要

Newspapers grew out of local communities' need to communicate, for the most part, the more mundane aspects of life: auctions, real estate transactions, events, and, occasionally, a more scintillating tragedy or crime. But over time, the newspaper's role shifted from community service tool to expertise and entertainment vehicle. While this certiainly brought in a broad reading audience — and advertising revenue — ties to the community loosened. Publications still included information that would meet readers' needs to know, but they began to employ professional writers and opinion makers instead of some civic-minded citizen willing to have ink-stained hands and earn little for her efforts.