Amazon and the Hard Sell

摘要

With my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers soon to be released, I decided to check out the book's new Amazon.com page. Well (I thought), as long as I'm here, I might as well click my name on the author link and pay a long-overdue visit to my first book, Eyeball Wars: a novel of dot-com intrigue. OK I admit it: I was deeply into a therapeutic session of vanity searching. Heck (I justified to myself) all I'm doing is listening in on a conference call. Being a multitasking sort of guy, I might as well poke around a bit while others are talking away.