Rich Media is Hard

摘要

Heard about the Read/Write Web? It's an instant cliche most econtent professionals need to be aware of: the growing importance of user-generated content—and the preference of many users for content coming from other users. I've discussed this before (October 2001 and February 2003), back when it was an interesting new trend. Now it's a phenomenon. I spend more Web time reading "nonprofessional" material than I do reading pro content, and I'm not the only one. It's a considerable change from traditional media, where the sheer cost of publication and distribution limit most of the field to the pros. I'm not sure it's the kind of change people expected.