Shaking Up Disclosure

摘要

In late July 2007, Sun Microsystems scared the wits out ofrnexecutives at some of the press-release distribution services, news aggregators, and financial disclosure networks by announcing its financial results via its investor relations website and company RSS feeds first, and 10 minutes later via the traditional route of an online press release that was then distributed to the wire services.rnJonathan Schwartz, CEO and president of Sun Microsystems, announced the move on his blog in a post called "Truly Fair Disclosure" in which he wrote, "We will announce our results to the general public via Sun's IR website before making that same information available through the third-party news services that traditionally distribute such information to paying subscribers." This seemingly simple move shakes up traditional disclosure because Sun is a visible company and is seen as being at the forefront of the use of web-based marketing and communications.