Invest in PR Distribution

摘要

The web has transformed the once lowly news release into a strategic marketing tool used by thousands of smart organizations to reach buyers directly. What was once a paper document (typically sent via fax and only to journalists) has morphed into a way for marketing and PR people to deliver messages directly to consumers and professionals alike. Financial market participants see news releases in real time via services such as Reuters, Dow Jones, and Bloomberg, while professionals working within corporations, government agencies, and law firms have access through services like Factiva and LexisNexis. And, of course, news releases are available for free to millions of people via the web.