Harper Collins Gets Quick ROI With North Plains DAM

摘要

When you think about a typical DAM customer, chances are that book publishers don't come quickly to mind. But in a changing industry, Harper Collins, a worldwide publisher of books, found that using the North Plains Telescope DAM solution, it could move its publishing business in a new direction and get a very quick return on investment (ROI). Rick Schwartz, CIO at Harper Collins, says when he came on board in 2001, the company had a simple asset management solution in place for author photos and cover art, but he felt that Harper Collins wasn't using a DAM to its fullest potential. He began to research it further. After 9/11 it became an easier sell to the executive committee when it became clear that managing digital assets was a bigger priority than anyone had previously thought.