Faces of content

摘要

Steve Dolan is responsible for setting up content on Insight24, 0N24's B2B rich media network, which offers thousands of webcasts, podcasts, and videos to more than 13 million viewers via syndication partners each month. Part of his job is operational, ensuring that new content from Insight24's regular contributors is loaded quickly. "I create the event templates, track down the content itself, secure the necessary links, and ensure they launch properly," says Dolan. Since the service rolled out in early 2007, Dolan's role has evolved to include oversight of the marketing campaigns to optimize lead generation opportunities for clients. "Certain syndication partners want certain types of content," Dolan notes, saying that he might put content on ITToolbox's network that wouldn't be as well-suited for visitors to syndication partner CustomerThink.com.