A selection of new and exciting books impacting our industry

摘要

Search has changed everything. Search has become woven into our everyday lives, and it permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as, if not more than, offline advertising such as TV commercials. A business' search strategy can have a dramatic impact on how consumers interact with that business. Even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.