Trust Me. No, Really. How Organizations, People, and the Social Web Are Reinventing Trust

摘要

On July 17, 2009, the "most trusted man in America," Walter Cronkite, passed away at the age of 92. TIME magazine wasted little time in seeking his replacement. Five days later, it announced its selection-not the likes of news media darlings Charles Gibson, Brian Williams, or Katie Couric. Instead, the winner was a guy who makes us laugh for a living: Jon Stewart of The Daily Show won the online poll by 44%, and, as many of his fans will tell you, he has earned the title with more than just jokes.