App-lied Knowledge

摘要

The alarming drop in ad spending, the surge in competition from internet destinations, and the marked preference among Digital Natives (individuals who have grown up with the internet) for free content across a variety of devices and platforms combined to make 2009 a very difficult year for newspapers and magazines.rnWhat can publishers do going forward? Google-a company with a difficult-to-divine agenda-suggests the answer is a new service called Google Fast Flip. In an op-ed piece in The Wall Street Journal, Google CEO Eric Schmidt says the service-one Google is "testing with more than three dozen major partners from the news industry"-is aimed at making it easier for people to read articles. The logic: If it's easier to read articles, then people will read more of them.