Guess what's back in vogue: that lovely old chestnut, the paywall. In September, The Boston Globe announced it was putting up a paywall for its new website, leaving the very popular intact but apparently with less free content. It's part of a trend we are seeing in the newspaper world. Desperate to find new sources of revenue, traditional media is trying the tried-and-true paywall. The New York Times-which owns The Boston Globe by the way-made the transition last spring, but this was a paywall with a twist. It wasn't so much a wall as maybe a hedge.
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机译:猜猜流行趋势是什么:那个可爱的老栗子,收费墙。 9月,《波士顿环球报》宣布将为其新网站设置付费专区,使这个非常受欢迎的网站完好无损,但显然免费内容较少。这是我们在报纸界看到的趋势的一部分。为了寻找新的收入来源,传统媒体正在尝试久经考验的付费平台。 《纽约时报》(The New York Times)于去年春天通过过渡方式拥有了《波士顿环球报》(Boston Globe),但这真是一个难题。它不是一堵墙,而是一棵树篱。
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