Going to the App Market

摘要

the proliferation of connected devices and platforms has encouraged dozens of companies and providers— including online retail giant Amazon—to establish an application storefront and get in on the action. More marketplaces may mean more choice for consumers, but it also turns up the pressure on publishers and marketers to learn how to do business in a new, booming "App Economy." The opportunities are impressive, but the new terrain is tough to navigate since the avalanche of mobile apps has caused an irreversible change in the content distribution landscape. It's a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in "Developer Economics 2011."