it seems baffling to me that in 2011 there are media companies that are still so clueless about the realities of digital publishing. In fact, many act surprised, as though it's something new that just dropped into their laps rather than a transition that's been happening over the past decade.I recently watched a trailer for a new documentary called Page One: Inside The New York Times, which looks at the problems the newspaper faced as it tried to come to grips with its shifting market. Big media properties such as The Times seem to be caught between two worlds. In the old world, life moves on print deadlines as it did throughout the 20th century. Large buildings house huge printing presses. Trucks wait at the ready for the printed copies of the newspaper to head out the door and then deliver the papers to the newsstand or doorstep once a day.
展开▼
