CO NTE NT THAT LISTENS

摘要

When considering the future of web content management (WCM), it is perhaps helpful to remember that the technology is designed to systemize and automate that which has long been practiced by retailers and expected by consumers in the real world. Just as a shopper who enters a sporting goods store and asks for help finding a fishing rod might beat a hasty retreat if the clerk brings back a soccer ball, visitors to websites expect to be listened to and to receive personalized service. When you figure that an online shopper is not a car drive away from another store but rather just a few quick keyboard strokes away from another website, the pressure to get WCM right mounts exponentially.