From Blogger to Brand: Hie Web Goes Corporate

摘要

Big media brands are everywhere in our daily lives—on TV, in magazines, and in newspapers—and now even the digital frontier seems to be going the way of mass media. Big brand names are snatching up independent, popular entities, such as blogs, which come equipped with loyal followers. One of the better-known examples is the AOL acquisition of The Huffington Post earlier this year. Subsequently, AOL consolidated its 53 content brands into 20 different "power brands."