The Art of the Upsell: App-ifying Business Models

摘要

Whether the future belongs to downloadable apps or web-based HTML5 sites, the fact of the matter is that the app sensibility born of widgets and the smartphone is going to inform the way in which digital content is built and distributed from now on. App design is already migrating from Apple and Android stores to the web. Just look at Google's Chrome Web Store and Apple's Mac App Store, where content providers such as USA TODAY and Slate essentially port their iPad versions back to the desktop. Just wait for the next wave of major website relaunches: You'll see how publishers are learning from the less cluttered and more immersive examples being set by the app experience.