A selection of new and exciting books impacting our industry

摘要

Generational differences have always influenced how business is done, but in the case of Digital Natives-those immersed in digital technology from birth-professionals are witnessing a tectonic shift. As an always connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how Digital Natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, co-workers, and educators maximize their interactions and create environments where everyone wins.