Publishing's Dirty Little Secret

摘要

If you're an investor, you should know about publishing's dirty little secret. Most book publishers are wasting your money. That's right: They're burning through your cash at an alarming rate in a desperate attempt to keep up with changing user expectations. Publishers are throwing your money at problems that can only really be fixed by changing the way the publishing process works.They hope you'll continue to funnel money into their coffers without really knowing whether or not they are giving you the most bang for your buck.