Multiplatform Content Comes of Age

摘要

The avalanche of new connected devices, including tablets, smartphones, and applications that blur the lines between the two, are paving the way for 2011 to be the year of multiplatform content creation and delivery. The advance of hardware and software products by providers including Google and Apple to leverage the three screens-mobile, TV, and internet-has whet consumers' appetites for new and connected experiences that deliver us content across time, place, and platforms.