A Guide to Content Commerce

摘要

As the publishing industry continues to evolve, publishers are experimenting with new online models. But to find the right commerce solution, you must think about your primary objectives. Are you building a branded content destination, or are you glad to attract followers around the edges of the digital world in social media outlets or around other properties that do not bear your brand name? Is video an enhancement to your message or a distraction? Is your content valuable to other brands? All of these things must be considered before you choose a commerce model.