Making the Case for Text and Predictive Analytics

摘要

This is the third in a series of columns assessing the readiness of text and social analytics to play a productive role in enterprise solutions, hi this column, I assess approaches to acquire analytics applications when dealing with a common institutional barrier: the chief information officer (CIO). A recent MIT Sloan Management Review and SAS study showed that in the past 3 years, the number of those believing that data analytic capabilities confer competitive advantages has increased from about one-third to more than two-thirds. This refers to hard, structured data, which in my experience has always had an advantage in project funding competitions over softer content tools such as search.