Changing Content Consumption Habits Across Europe

摘要

In my December 2012 column, I discussed the importance of real world/virtual world connections and the way in which digital sales of Fifty Shades of Grey had seeded and driven massive print sales. Fast-forward 12 months, and charity shops in the U.K. are grappling with a glut of donated unwanted copies of Fifty Shades, which cannot be recycled and which no one wants to buy.