The Romance of Marketing: Use Dating Skills to Build Relationships With Customers

摘要

For a brand,figuring out how to leverage content as part of a marketing communications plan can be daunting. Just keeping your website fresh and relevant can be a challenge, not to mention all the social platforms you need to maintain. Then, there are also all the types of content to consider. But there are ways to determine how often, where, and what to publish. The key is to think of content marketing as being like dating; you just have to pay attention to what the other person is telling you. They're just not that into you-Content marketing is the new relationship marketing. In our always-on, on-demand world, content in the right places at the right times can help you make that "special connection" with the right people. But be careful not to stalk.