BlogHer: A Case of Precision Targeting

摘要

BlogHer is a community and media company founded in 2005 by Elisa Camahort Page, Lisa Stone, and Jory Des Jardins to answer the question, "Where are all the women bloggers?" BlogHer publishes and syndicates news, information, advice, and recommendations, reaching 55 million women each month across premium blogs, Pinterest, Facebook, Twitter, and other social media. The company also delivers research on women in social media, hosts conferences for women in social media, and curates a daily news service, BlogHer.com.