The evolution of the Web over the years has deeply immersed us into a new era of engagement, and leading enterprises must achieve higher levels of customer engagement across all of their online channels. Selecting the right Web Content Management system to build your solution upon is a critical component to its success. Now more than ever, your next WCM solution must enable you to fully manage and optimize the total Web experience of your target audience across all online digital channels. To do so, next generation WCM systems must deliver on the following Seven Keys of WCM Success. 1) Personalization Engaging your site visitors on a personalized, one-to-one basis is the most important capability of any modern WCM solution. Engagement is about maintaining an on-going bi-directional conversation with customers, and delivering targeted content when and where they need it. Your WCM solution must contain engagement features such as user personas, content targeting based on visitor profiles and behavior intelligence, and analytics to optimize the experience. 2) Ease of Integration To maximize the effectiveness of a targeted, personalized experience for your site visitors, you'll likely need to integrate with other enterprise systems within your organization - CRM, ERP Analytics, E-commerce, - along with third party Web services such as social media and other cloud services. It is critical that your WCM solution have the ability to integrate with other systems without increasing complexity or reducing maintainability.
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