Learning From Burma-Shave

摘要

Nearly a century ago, the first form of "mobile" advertising accompanied the first wave of modern American mobility: the car culture. The famous Burma-Shave sequential billboards peppered roadsides nationwide until the early 1960s, spacing small portions of a clever ad message at spots along the way (usually six in all) until the final kicker offered the sponsor name. Call it one of the first integrated ad units that conformed to the medium, highway driving and sightseeing.