A Guide to Customer Data Solutions

摘要

Customers are one of a company's most valued assets. At the same time, customer data is one of the most valuable assets a company can acquire and use. Knowing how and why a customer is drawn to a company's products and services provides insights organizations can use to deepen that customer engagement into a very profitable relationship. Fortunately for organizations-and especially their marketers-there are many customer data tools that can help a company most effectively and efficiently collect and analyze that customer data.