Going Public: The Impact of IPOs on Digital Content Companies

摘要

Maybe it's the cachet that comes with increased media attention. Often it's the quick opportunity to reward eager venture capitalists and other money seeders. Likely it's the promise of liquidity and a quick infusion of cash. But whatever the reason, the allure of going public is hard to ignore for a privately held digital content company that has its sights set on bigger, better things. As they say, however, be careful what you wish for: Dreams of an auspicious debut on the stock market can quickly be dashed, and pressures to perform up to investors' expectations and conform to SEC regulations can be immense.