NBC News Digital: A Case of 'Once' and Done

摘要

NBC News Digital (NBC ND)-one of the world's leading news brands, with millions of unique visitors every day-has a reputation for delivering timely, compelling, diverse, and visually engaging stories. Formerly known as Msnbc Digital Network, NBC ND is part of NBC News and supports a variety of its brands, including The TODAY Show, MSNBC, Dateline, and NBC Nightly News. As mobile devices proliferated, NBC ND found itself faced with a problem that is familiar to digital publishers across the spectrum. The content management and video delivery solutions those publishers had relied on were not up to the task of delivering and monetizing content across a variety of devices and platforms in a simple, streamlined way. With these new considerations in mind, NBC ND went in search of a new video delivery and monetization solution.