As content marketing becomes an increasingly important means of propelling our businesses forward, I find that many marketers are still struggling with operational issues. In almost every meeting I attend, I've come to find that a few antiquated ideas are still ringing true. They are as follows: 1. Content marketing is still considered to be separate from "real marketing." 2. Marketing and measurement are still thought of as ways to increase transactions, as opposed to creating deeper relationships with consumers. 3. Businesses still view content as an attribute of marketing, rather than a distinct discipline that offers value.
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