The Big Data Genius

摘要

Was there any brand better poised to take advantage of Big Data than The Weather Co., owner of The Weather Channel? Just think of all those data streams about pressure systems, rainfall, average temperature, and more. Vikram Somaya says that for him, it "has been one of those datasets that you want to get your hands on." So when The Weather Co. came calling, it was a no-brainer for him to jump at the chance to work with these coveted data streams as general manager of The Weather Co.'s WeatherFX division-which uses weather analytics, weather triggering, and dynamic messaging to connect businesses to consumers through weather and climate.