2014 Predictions for Social Media

摘要

Prognosticating is always a risky endeavor. It's even more precarious in social media. Any prediction about the future must rely on the available evidence, which is usually historical data. In an area such as social media-in which the dynamics are constantly changing and the players come and go like the changing tides-historical data is often only useful for short-term forecasting. As such, this column is an attempt to tread the fine line between obvious platitude and wild prophesy. The following are my top three predictions for social media in 2014.