Trust, Clarity, and Experience Are in Peril

摘要

There is a whiff of desperation to the web these days. You detect hints of it when you see click-bait headlines occur with more frequency higher up the online content tail. You can sniff it when increasingly weird and off-topic "recommended for you" articles occupy the sidebar to major news sites. Did that "secret to vanquishing belly fat" article/ad really have anything to do with the news piece on National Security Agency (NSA) security breaches? What algorithm sees the contextual relevance in that? If targeting technology has become as complex and sophisticated as we have all been reporting, then why is recommendation spam more the rule than the exception?