The Evolution of WCM

摘要

The overarching trajectory in the evolution of web content management (WCM) that emerged in 2013 largely reflected the trends that have been defining nearly every other corner of the technology sector in the last several years. The equalizing principle of ease of use for nonexpert users, a drive toward mobile functionality, a preference for a solution that integrates well with other systems, and a strong inclination toward user-driven or social content creation-these tenets are now the new normal for the creation, management, and distribution of enterprise content, particularly web-based content, and they drive expectations of technological functionality for both internal and external stakeholders in any enterprise.