It's not an overstatement to say that mobile technologies have revolutionized the way we interact with brands. We are connected consumers, with the ability to find and share information from anywhere, anytime. The surge in mobile internet usage, and the fact that consumers are using the mobile web to transact shows a further maturing of the industry and a willingness by consumers to take mobile functionality to the next level. Learning more about how consumers engage with content when connecting with your brand from a mobile device will enable you to develop a mobile content strategy that is geared for success.
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