Middle-class struggle

摘要

Joe swanberg makes films about the romantic lives of young urbanites. He shoots quickly with a digital camera and asks actors to wear their own clothes. His films, which tend to cost between $30,000 and $50,000 to make, are almost never shown in cinemas. Instead they are available on pay-television as video-on-demand, as downloads from iTunes (Apple's digital store) or as DVDS. By keeping his costs down and distributing digitally, Mr Swanberg is making a living.