Easier said than done

摘要

Unilever's Concept Centre in mid-town Shanghai attracts hundreds of human guinea-pigs every day, ranging from housewives with time on their hands to migrant labourers looking for easy work. The centre is a consumer's paradise. There are salons where people can get their hair done. There is a living room and a bedroom-called "the chatting room"-where they can make themselves at home. There is a shop where they can browse the company's latest products. Researchers discreetly monitor consumers' reactions from behind one-way mirrors.