BEYOND ORTHODOXY: WHEN DESIGN IS GENUINELY INGENUOUS. THE TENDER NEO-PRODUCTS OF AN IRRESISTIBLE LINGUISTIC MUTATION

摘要

Among the multitude of publications on sustainability, Product Design in the Sustainable Era, by Dalcacio Reis and Julius Wiedemann, is distinguished by its abandonment of ecological orthodoxy as a sporadic or marginal design category. Starting from its title, this collection of concepts and products, almost all award-winners or with special recognition, provides sustainable design culture with an epochal visionary perspective. The Era of Sustainability would in fact assume that from now on all design processes must envisage the safeguarding of adequate protocols, suggesting that if the product is not sustainable, it is not design.