Cablecom Dramatically Reduces Customer Churn with SPSS Predictive Analytics Software

摘要

Background: Cablecom GmbH is the largest cable network operator in Switzerland. It concluded 2007 with more than 1.6 million television, 455,000 Internet and 288,000 telephony customers - approximately 73 percent of the Swiss cable TV market, including a major presence in 14 of the 16 largest Swiss cities. Platforms: Oracle data warehouse, Microsoft SQL Server.